The European Court has ruled that Huawei’s trademark is significantly different from Chanel’s iconic logo.
French luxury fashion maker Chanel, yesterday, April 21, failed in a brand battle with Huawei Technologies after a leading court in Europe said that the logos of both sides had no similarities.
The dispute began in 2017 when Huawei sought approval from the European Union Intellectual Property Office (EUIPO), a trademark registrar, to trademark computer hardware with two halves circular interlocking vertically.
However, Chanel, a privately owned company, objected, saying that the Chinese company’s logo has a design similar to the one it has registered, consisting of two interlocking horizontal semicircles and are being used for perfumes, cosmetics, jewelry, leather goods, and clothing.
In 2019, the brand office rejected Chanel’s objections, saying that they do not have similarities and are not likely to confuse the public mind.
However, Chanel argues that it could be influenced by the Huawei logo that could damage the company’s logo, an image that represents luxury, style, and exclusivity for millions of people around the world. gender.
Huawei’s penetration into the European market may not seem so easy as its logo design has also been hampered by a fashion brand.
The French fashion house then objected to the ruling in the General Court, based in Luxembourg. However, the court also rejected the appeal in yesterday’s ruling.
“The pictograms in question are not the same,” said the assessment committee. The court also held that the differences in visuals in the two logos “have some similarities but the differences in their visuals are significant.”
“Specifically, the Chanel brand has more rounded curves, thicker lines, and a horizontal direction, while the direction of the Huawei branding is vertical. Therefore, the General Court concluded that the signs are different, “said the ruling.
However, Chanel can appeal the ruling again to the EU Court of Justice, the highest authority that deals with the organization’s legal issues.