Streamer is becoming a job that attracted more and more attention from young people.
Streaming is “an act, a process, or an instance of live stream data; or access to live streaming data.”
In other words, streaming is the fact that you connect to the Internet on your phone, computer, game console, etc. to instantly access online services without waiting for downloads like watching TV series on Netflix, watching cooking videos on Facebook, or listening to Taylor Swift’s latest album on Spotify,… for example.
As such, the streamer is the person who directly provides that streaming service to the viewers. They take an action, record it, and broadcast it live on the Internet so users can instantly enjoy and engage with them.
Here are the ways that streamers can make money and see it as a real job:
1. Receive donations or tips from fans
Most streaming websites and platforms allow streamers to monetize their streaming, by letting viewers donate or tip you for any amount. These platforms often have integrated services, or even their own “virtual goods,” “currencies” that viewers can use for transactions.
2. Monetize regular viewers on the platform
This is a popular form of making money online in the world. Usually, platforms like Youtube, Twitch, Facebook, Mixer… all provide viewers with free channel subscription packages. But in addition to that free package, they also build programs for regular customers, where users enjoy special benefits from Streamer / Youtuber / … that they follow.
Normally, users will have to pay these streamers about a few dollars/month to sign up for this program. It may not sound like much, but if you get enough, it’s not a small amount.
However, to be able to enable this monetization channel, streaming channels must also meet certain requirements, as platforms always want to ensure the legitimate rights of their general viewers.
These platforms’ programs can also be understood as loyalty programs in general. The more money you spend, the more value you get back. The more streamers invest in this exclusive content, the more loyal viewers they will attract, and the more they support you. Also, be sure to thank those who signed up and maybe even mention them on their anniversaries.
3. Make money through partnerships with third parties
This is a monetization method for streamers who don’t like to participate directly in the programs that that platform offers. It may be that they are not interested, or are unsure that their channel will maintain its position in the future.
Either way, these streamers like to work separately, easily migrate from platform to platform, or work on multiple platforms at the same time.
And so 3rd parties were born, helping streamers manage to donate services and subscription programs from all different platforms.
4. Revenue from advertising
Why do many streamers not make money from advertising to support their streaming activities? Advertising money has been deducted in part to pay for services from Google and Facebook.
However, streamers can still monetize ads if you join the right platforms or social networks that allow advertising (eg DLive and Mixer do not support for example).
Streaming advertising is a hot topic that often causes controversy. Because of this, streamers must have as much control as possible with ads that appear while streaming or on channels.
On the opposite side, viewers can completely use ad-blocking software to prevent some ads from showing. In general, advertising isn’t the streamer’s most welcome money-making idea.
5. Get sponsored or transact with brands
Less controversial than regular advertising, getting sponsored or dealing with brands is another way you can make money under a win-win agreement. With streamers with a large following on streaming platforms and a certain name, brands will soon contact and offer cooperation, rather than proactively reaching out.
Compared to the above ways of making money, this way will take place seriously and requires a much more meticulous investment because the contract value that these brands bring is not small at all.
The ultimate target of brands is the followers, not the streamers. So streamers have to understand who their audience is, what their interests are, and what problems they are facing to get sponsorship of the right brands.
Just not being careful, streamers can offend fans and lose a large number of fans. Meanwhile, contracts with brands are also in danger of being canceled.
6. Selling through links
This way of making money can be understood simply as streamer advertising for certain online sellers. For example, streamers absolutely may not need to post that sales link but can cooperate in the form of codes or coupons, which viewers can use when buying online.
What matters is how you include that purchase link or discount code in your video stream. Remember, unless there is an agreement with the partner program, otherwise, platforms (such as Youtube, Facebook, …) will not receive a penny of profit from this advertising activity.
Therefore, don’t put sales issues above the main content of your video streams, it can backfire!
7. Create and build your own sales channel
It is a fact that when the name and the streamer brand have increased, the goods associated with that brand are “up like a wind.”
Goods are considered an important source of revenue for many streamers in the world. Online platforms have recognized this as well and also assist streamers with their best advice and provide them with some great tools to help increase sales.
Items that you can sell like T-shirts, mugs, and even plush toys are a good choice. You can also sell digital products like music or e-books.
8. Development of paid content
It is getting more and more interesting to develop live content and sell tickets for it. The popularity of streaming is on the rise, and even traditional platforms that were reluctant to accept this content are using more streaming. Accordingly, new opportunities for content production are opening up.
First, streamers must be able to create compelling content that users are willing to pay to watch. Unique, distinctive, exclusive, in short, it will have to at least be more special than other free content.
The streamer will have to find a ticketing platform for streaming events like this or a service like StreamTick to help you do that on YouTube, Facebook, or Twitter./.